Practice Areas

  • Business Affairs
  • Content Licensing
  • Contract Review
  • Negotiation
  • Social Media
  • Sponsorships/Promotions
  • Sweepstakes/Contests
  • TV/Film Production

About The Firm

Ruskinesq LLC is a boutique law practice founded by Rachel Ruskin to help companies identify and resolve legal issues and protect themselves with contracts.

Rachel uses her extensive in-house media experience in both marketing law and production to help her clients navigate a broad range of legal issues arising in connection with branding, marketing, sponsorships, promotions, product placements and the creation, monetization and exploitation of content, including TV/film, publishing, websites and social media. Such issues may include contractual rights, copyright, trademark, privacy, right of publicity, FTC-required disclosures, use of social media and contests/sweepstakes.

Rachel is known for practical advice. She particularly enjoys working with small and medium-sized companies in advisory and transactional matters and providing overflow and interim support to legal departments of large companies.


Prior to starting her private law practice, Rachel was in-house counsel to Time Warner’s Turner Broadcasting System, Inc. for 16 years, where she led the Marketing & Promotions legal team for Turner’s domestic live action entertainment networks - TBS, TNT, TCM and truTV. In her first several years at Turner, she handled licensing of programs for exhibition on all Turner domestic entertainment and animation networks.

Before joining Turner, Rachel was an associate at the Silicon Valley law firm, Wilson Sonsini Goodrich & Rosati, where she handled transactions related to the development, production and licensing of content and technology.

Rachel is a graduate of the Columbia University School of Law, where she was a Stone Scholar, an articles editor of the Columbia/VLA Journal of Law & the Arts and a teaching assistant in the Volunteer Lawyers for the Arts Clinic. Rachel received her bachelor’s degree in Communications from Goucher College, where she graduated with General Honors and Honors in Communications and was elected to Phi Beta Kappa.

Professional Speaking

  • “Entertainment Shark Attack” Shark Panel at Ritz Group – Connecting Entrepreneurs to Capital (Atlanta 2016)
  • “ Digital, Social and Mobile Media and Marketing” Panel at Association of Corporate Counsel CLE (Atlanta 2015)
  • “Legal Basics for Your Business” Panel at Beta Gamma Sigma National Business Honor Society (Atlanta 2015)
  • “Practical Contracts 101: The Fine Print: Facilitate Growth, Minimize Risk” Panel at AGLCC University event (Atlanta 2015)
  • “Applying the FTC’s Endorsement Guidelines to Innovative Promotions, Hashtag Campaigns, and Employee Endorsements” Panel at ACI 3rd Annual Summit on Digital Advertising Compliance: Social Media, Sweepstakes & Promotions (NY 2014)
  • “Policing Your Intellectual Property in an Ever-Evolving Virtual Space” Panel at ACI 2nd Annual Summit on Digital Advertising Compliance: Social Media, Sweepstakes & Promotions (NY 2013)
  • “Many Will Enter, Few Will Win: An Update on Developing Best Practices for Sweepstakes and Promotions Rule Drafting” Panel at ACI 5th Annual Focus on Sweepstakes, Contests & Promotions conference (NY 2011)
  • "Engaging Consumers in User Generated Content While Protecting Intellectual Property" Panel at ACI AdLaw conference (NY 2011)
  • “Creating Content for Brand Marketing – Overcoming Business and Legal Challenges and Safeguarding Against Government Enforcement and Litigation” Panel at ACI AdLaw conference (NY 2009)
  • “Beyond the Advertorial: What Happens when the Media Produces the Message?” Panel at Promotions Marketing Association (PMA) Law Conference (Chicago 2008)
  • “Brand Management: Sponsorships and Licensing” Panel at PMA Law Conference (Chicago 2007)


  • Member of State Bar of Georgia
  • Member of State Bar of California
  • Member of Bar Association of District of Columbia
  • Member of Bar of the Supreme Court of the United States
  • Registered General Mediator – Georgia Office of Dispute Resolution


  • Georgia Production Partnership (GPP)
  • Georgia Association of Women Lawyers (GAWL)
  • Association of Corporate Counsel (ACC)
  • Women in Cable Telecommunications (WICT)
  • The Academy of Television Arts & Sciences (Emmy)



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